Do You Want a Career in Advertising?

June 21, 2017

If you have ever watched a commercial and thought you could do better, are creative, and like to write, then a career in advertising might be right for you. Advertising can be a fun, lucrative career for the right person. Here are things to consider if you want a career in advertising.

Creativity

When working in a large or small ad-agency, you could be the one the creative director is counting on to write the ad. You may be able to construct the entire ad campaign, the ad, or just parts of the ad. All advertisements need images, copy, and art direction that takes into consideration colors and fonts. Advertising needs a team of creative people to get the job done. You may fit into the team of graphic designers, creative directors, copywriters, and art directors.

Not Just Creativity

Creativity is just one part of an effective ad campaign. There also needs to be someone that understands the target audience, the way they relate to the media form, and how much traffic is expected from the ad. Researchers, media coordinators, traffic managers, and account executives all play important roles in effective ad campaigns. That means that people interested in statistics are just as important in the ad world as creative types.

Concept to Completion

A successful ad campaign is thought of and brought to reality in a media that will get noticed and deliver results. Whether the ad is marketing a brand, product, or service, all clients expect ads to increase revenue in some measurable way. The entire campaign is carefully crafted by a team of people that must work together

High-Pressure

The world of advertising is a high-pressure world with tight deadlines and big contracts. The bigger the account, the greater the pressure to deliver an effective ad on time and within budget. There are agencies both big and small, as well as freelancers, that would love to take your accounts. People in the advertising business must remain focused on results and continually strive to become more creative, more original, and more unique than other agencies

How to Have a Successful Online Marketing and Advertising Business

June 21, 2017

If you’re looking for a lucrative business venture that you can do on the Internet, the good news is, you can easily have your own Internet online marketing advertising business in as easy as 1-2-3. With a new breed of online entrepreneurs sprouting on the internet by the hundreds each day, it’s easy to see that you will never run out of clientele to cater to. Just make sure that you take note of the following tips and you’ll be a proud owner of your own online marketing empire sooner than you expect.

Re-educate yourself

Online marketing is just like the ordinary marketing. Only your goal is to get 10 times more exposure because you’re going to be competing with thousands of other products that are just like the ones that you’ll be advertising. Aside from that you will also need to consider that most Internet users nowadays are just impatient and need to find what they’re looking for at the exact second that they want it. This is why, it’s important that you brush up on the important concepts of internet marketing such as search engine optimization, keyword structure and basic web design at least.

Update yourself on the latest online marketing trends

With the fast paced development on the Internet, brushing up on the latest online marketing trends also plays a crucial part in your success. Aside from the basics of online marketing, you also need to be able to take advantage of the new media that many companies use to increase their exposure. For one, there’s social networking sites that are very much all the rage among different kinds of Internet users, business people included. If you want to get an upper edge, then you should always be in the know of the latest trends that you can use in your Internet online marketing advertising business.

Be open to different industries

You also need to be open minded enough to be of service to different businesses. Whether the business is a health and beauty website or a site that sells second hand car parts, you should assume the role of a ‘jack of all trades’ and be able to provide a service to any client who needs it. Don’t just close your doors to ideas and products that interest you. You should also be able to provide an impeccable service to any business that approaches you.

Sell yourself to people who need you the most

And lastly, if you really want to have a successful internet online marketing advertising business that can earn you a hefty amount of profit, you should also be able to sell yourself well through your own business website. Make sure that your website clearly expresses the level of service that you are capable of giving. You should also have a well organized and functional website since this after all, is what’s going to set the initial impression that your potential clients will have of you.

So there you have it, just a few tips to keep in mind when setting up your own online advertising business. With the right frame of mind and a strong sense of determination in tow, you’ll be able to set up your own online business in no time.